Grifols Shared Services North America, Inc Sr. Director Global Strategic Marketing, Infectious Diseases in Durham, North Carolina
Do you want to join an international team working to improve the future of healthcare? Do you want to improve the lives of millions of people? Grifols is a global healthcare company which, since its foundation in Barcelona in 1909, has been working to improve the health and well-being of people all over the world. Our four divisions - Bioscience, Diagnostic, Hospital and Bio Supplies - develop, produce and market innovative medicines, solutions and services in more than 100 countries and regions.
Grifols has been a leader in the healthcare industry since 1909 by creating innovative products and services based on the values of ethics, quality and responsibility. Grifols' activities focus on fulfilling the needs of its patients as well as healthcare professionals working in therapeutics, pharmacy, diagnostics and blood banking. For more than 100 years, Grifols has developed, manufactured and marketed product designed to improve human health. Grifols manufactures plasma derived biopharmaceutical products of proven efficacy, quality and safety. For more information, please visit our website: http://www.grifols.com
The Senior Director, Global Strategic Marketing for Infectious diseases directs and develops global brand strategies and lifecycle management to achieve Company’s strategic objectives for assigned inline and pipeline products/franchises. This Senior Director will look into expanding indications for the existing products and enlarging the portfolio with new products if possible. They’ll also work very closely with R&D and clinical to improve our portfolio and accomplish the customers need in terms of new vials, or new containers. The incumbent additionally directs market analysis and research, directs global operative activities, and consistently engages with key internal and external stakeholders to ensure business priorities are achieved. The individual will demonstrate a strong understanding of global marketing issues, priorities and competitive threats in order to
develop effective marketing and product/franchise strategies, including disease management. This individual will also direct the LRP working close with the affiliates and controlling groups.
Responsibilities include, but are not limited to the following:
Rules that apply to all professional groups: All employees, irrespective of the professional group in which they are located, have
the following activities inherent to their work: a) knowledge and application of work rules (GMP, PNT, INS, BPL, etc.),
working according to defined procedures; b) fulfillment of registers, if there are any; c) respect for established quality,
security and hygiene and environmental rules; d) informing the direct manager about any incident during the normal course of their work; e) carrying out the tasks of lower professional groups, if necessary.
Direct, plan and formulate global strategies for assigned brands/franchises, including creating and presenting a
global marketing and strategic plans. Proactively seek input from stakeholders on how various efforts are working in
Result To achieve company´s strategic objectives for product line assigned.
Activities & Authority / Accountabilities
- Achieve revenue goals for assigned products/franchises. Constantly reevaluate how time and resources are being allocated, to
ensure that maximum return on investment is being achieved. Oversight the expenses budget of its therapeutic area.
- Support the global positioning of the brands/franchises by directing plans and programs to expand the market and product market
share, as well as by providing recommendations for labeling improvements, etc.
- Direct commercial development activities (development of business cases, commercial forecasts, pricing & reimbursement
strategies, target product profile development, active participation on project teams) and market development activities
communications strategy, publications plan, KOL development) for new and existing pipeline projects.
Direct analyses and market research to better understand global and key regional trends and issues relevant to the brand.
Direct global operative activities, including marketing communications (global promotional materials, scientific monographs,
press releases, publication strategy, etc.) and coordinating participation at major international medical conferences.
- Identify and direct new business to grow therapeutic areas of its responsibility, identification of synergies with other
products and divisions and development of disease management strategies.
Engage consistently with internal and external customers (e.g., Local/Regional Marketing, Medical Affairs, R&D, KOLs, patient groups, etc.) to gain a full understanding of their first-hand experience.
Act or supports as product/franchise representative on internal and external R&D, manufacturing, regulatory, and other
cross-functional committees and projects.
- Develop and maintain up-to-date market knowledge, top-level scientific knowledge and competitive intelligence expertise in
assigned area(s) through regular review of new medical information, KOL meetings and interactions, conference participation,
Analyze competitive and development opportunities form a commercial perspective and inform internal stakeholders of any
significant new development or opportunity.
- Provide oversight of local/regional marketing materials, including sharing best practices and key insights between
countries/regions. Direct training key marketing personnel on new products, new indications or significant market changes
Skills/Qualifications/Education Requirements: (To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, education, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions)
Minimum 7 years of pharmaceutical industry marketing experience, with minimum 2 years global marketing experience at Director level
Experience in developing marketing strategies and methodologies
Sound understanding of brand/franchise management principles and tactics
Strategic planning and business analytics skills, realizing the financial consequences of decisions in maintaining desired profitability of assigned products/franchises
International experience a plus
Strong analytical, critical thinking and problem-solving skills, special capability for global analysis and long-term vision
Excellent written and verbal communications skills, including persuasive capacity with the marketing and non-marketing people at all levels
Project management, prioritization, and time management skills
Strong interpersonal skills including leadership and coaching capacity
Business acumen and ability to work in a matrix environment including effective management of priority conflicts
The position requires a high degree of comfort for making decisions and working independently
The position will require a high degree of interaction with other functional groups and countries/regions
Work is performed in an office environment with exposure to electrical office equipment. Frequently sits for 6-8 hours per day. Frequent hand movement of both hands with the ability to make fast, simple, movements of the fingers, hands, and wrists. Frequently walks. Occasionally bends and twists neck. Light to moderate lifting and carrying objects with a maximum lift of 25lbs. Frequently drives to site locations and frequently travels within the United States. Able to communicate complex information and ideas so others will understand; with the ability to listen to and understand information and ideas presented through spoken words and sentences. Frequently interacts with others, relates sensitive information to diverse groups. Ability to apply abstract principles to solve complex conceptual issues. Performs a wide range of complex tasks as dictated by variable demands and changing conditions with little predictability as to the occurrence.
Req ID: 481057