Biomat USA, Inc. Customer Engagement Marketing in Pittsburgh, Pennsylvania
Do you want to join an international team working to improve the future of healthcare? Do you want to improve the lives of millions of people? Grifols is a global healthcare company which, since its foundation in Barcelona in 1909, has been working to improve the health and well-being of people all over the world. Our four divisions - Bioscience, Diagnostic, Hospital and Bio Supplies - develop, produce and market innovative medicines, solutions and services in more than 100 countries and regions.
Support expansion of plasma donor communication through robust CRM, donor app, donor hub, and dynamic recruiting technology. Role will support team that is ensuring that technology delivered drives efficiencies and volume, as well as best-in-class donor experience. Supports marketing initiatives to drive donor experience and increase donor longevity (collections overall) by executing upon strategy for donor engagement. Role is owner of DET (Donor Experience Technology) donor data reporting, including Sales Cloud reports/dashboard including scheduling, managing and building organizational system.
Responsible for building and executing Salesforce Sales Cloud reporting and dashboards to support donor engagement and communications activities to drive overall plasma collections. Liaisons with IT and DET teams to manage SF field definitions and track updates to Sales Cloud tools.
Leads cross functional DET user teams (Salesforce core users) and supports Donor Hub SME cross functional teams both with training, meeting management and communication of updates to support DET work streams. Manages other DET business updates as needed.
Support team driving innovative technology to Biomat USA donor population. Engaging technology is the foundation of The Difference, Biomat USA's strategy to build a competitive advantage in donor and employee experience.
Support Biomat USA web presence team including grifolsplasma.com, partnering with Donor Operations team to ensure engaging and informative content for new and current donors, and adherence to Biomat USA brand
Support technology team with content management to enable first-of-its-kind donor segmentation program to strategically recruit donors into our Journey and through personalized engagement, helping them to become more loyal and long term (increase frequency and retention)
Partner with Donor Operations Support and Field Marketing teams to ensure electronic and digital media content is aligned with overall marketing targets. Understanding of digital/social reporting metrics to adjust DET content to increase donor engagement.
Assist with generating tracking and performance metrics for electronic and digital media and provide recommendations on determined KPIs
Support and assist on electronic and digital media programs as so required
Education & Experience
B.S. in Marketing, Communications, Advertising or Business
Typically requires 3 years of related experience.
Candidate needs previous experience in content management, Salesforce or other CRM tools.
Prior experience in content management, web development, electronic and digital media strategies and execution, and plasma or blood collection experience preferred. Candidate should have strong knowledge of Microsoft Office products, verbal and written communications skills, ability to analyze and prepare data for presentation purposes, and people management skills. Candidate should be highly organized.
Collaborates with cross-functional groups on projects to reach operational targets. Supports donor communication strategies and current technology offerings to elevate customer engagement. Understanding of donor segmentation strategies, framework and ways to communicate, based on segment, via electronic messaging platforms.
EEO Minorities/ Disability/Veterans
Learn more about Grifols
Req ID: 220470
Type: Regular Full-Time
Job Category: Marketing